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In the highly competitive automotive industry, a positive experience at an auto dealership can bring big dividends in customer loyalty and prospective purchases. To that end, Hendrick Lexus in Pleasanton, California, recently enhanced its showroom with a dazzling 32 ft video wall featuring an RGB Spectrum Galileo processor powering a 3x8 array of Samsung LCD displays.

The video wall engages customers from the moment they walk in. Its vibrant content and vast size commands customer attention, showcases the luxury Lexus brand, and drives buying interest. Dynamic 4K resolution videos present the latest Lexus models and features, helping to guide customers through their decision-making process.

The Galileo processor receives feeds from media servers and cable boxes depicting a variety of Lexus promotional videos, dealership promotions, sporting events, and local and national television broadcasts.

Perhaps most impressively, the video wall also offers a novel immersive driving experience for prospective customers. It mimics a test drive road test when a customer sits inside a vehicle. A customer can see their vehicle in action, highlighting its performance and features, as it maneuvers through winding mountains or challenging desert sand dunes. The immersive video wall visuals help customers imagine themselves in the car and encourages them to take a test drive.

The Galileo video processor offers the flexibility to display content in any size, anywhere on the video wall surface. An operator can select preset display layouts, switch and route sources, and size and position content on the fly

Hendrick Lexus has been very pleased with the results of its Galileo-based showroom video wall. It reinforces the dealership’s culture of providing an exceptional customer experience, improving customer engagement, enhancing Lexus brand loyalty, and generating customer purchase interest. The dealership group plans to implement this showroom video wall in its other locations.

The Galileo processor is the ideal solution for digital signage, corporate lobbies, entertainment and sports venues, boardrooms, education, security operations centers, control rooms, and command centers. The processor supports both conventional baseband and IP stream inputs at up to 4K resolution and is compatible with both LED, LCD, and projection displays.

The Galileo-based showroom video wall displays a wide variety of content, including Lexus promotional videos, dealership promotions, sporting events, and local and national television broadcasts.

Hendrick Lexus of Pleasanton, California is the premier Lexus dealer in the Northern California Bay Area. This 2019 Elite of Lexus dealership award-winner is part of the Hendrick Automotive Group, one of the largest privately held automotive retail organizations in the U.S. Headquartered in Charlotte, North Carolina, the company has automotive operations in 14 states. For more information, call (925) 401-3565 or visit lexusofpleasanton.com.

Interlock Tech Solutions is an audio-visual systems integrator and electrical contractor specializing in commercial AV, business IT solutions, security and communications based in Lewisville, Texas. For more information, call 972-767-5846 or visit interlockts.com.

RGB Spectrum designs audio and video processing solutions for discerning customers worldwide. Our best-of-breed systems combine both hardware and software elements to satisfy the unique needs of our client base.